After months of reflection, internal conflict, hundreds of emails and a few sleepless nights. I am happy to say that I will now be offering fine art prints for sale on my website. This decision was something that I really struggled with and I feel as if I need to explain my decision, although it might be a bit cathartic.
My struggle with this decision began when a gallery owner told me that "some" fellow owners would not consider my work if I sold directly through my website. I guess they felt as if they would have to compete with the artist and that would sour that relationship. Well this seed of confusion took root and really began to do a number on me. I did not want to limit myself to which galleries would consider my work. Ultimately I believe my decision to offer my work may turn off some galleries. But it's a balance and decision that I am happy with.
So now comes the next wrinkle. Should I only sell limited editions? Or only open editions? The opinions on this topic are limitless and I wont get into that now. I will explain why I chose to offer my work the way I do, at least for now. Hopefully it will clarify my actions.
Limited editions. These prints are for people looking to make an investment. If your looking for something to hang in the spare bathroom this probably isn't for you. However if you are looking to invest in a substantial piece of art that will last for decades, you are in the right spot. Without getting to lost in econ 101 territory it is fairly obvious that if there is a limited amount of something it becomes more valuable. The same is true in art. My editions now are limited to 15 prints per size offered. While I would love to see my work in thousands of places. I want my collectors investment to appreciate as the years go bye.
Open editions. I will first say that my open editions are made with the same quality as my limited editions are. These are not ghetto reprints that lack quality. When I decided to offer these it was for a couple of reasons. First, I already had collectors whom were buying work in this format and size. I want to honor their early support by continuing to offer work in this size. I also just wanted to make sure that I had an affordable option. If someone likes the work enough to purchase it I feel like having an affordable option for them is my way of thanking them.
The last reason I for an open edition print is some of the work I have does not work with a series I am working on. I may love the photograph but if it doesn't fit in a portfolio I am not sure what to do with it. In the past it would have languished on my hard drive. I have decided to publish them in a portfolio of miscellaneous images. These images will also be offered in an open edition format.
So that's it, mostly. I hope that clarifies the method to my madness at least a little. I would like to hear what you think. Thanks for taking the time to read my ranting's I hope they were at least thought provoking.
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